Business Digital Technology

Basics Of Data Management

Data Management is the practice of collecting, keeping and using data securely, cost – effectively and efficiently. It helps organizations, people and connected things to optimize data usage within the confines of regulations and policy. This is to enable decisions to be made and actions to be taken for the benefit of the organization. A great data management strategy is crucial for organizations that depend on intangible asset for value creation. Management of organizational digital data spans a range of policies, procedures, practices and tasks.

Role of Data Management

  • Create, access, and update data across a diverse data tier
  • Store data across multiple clouds and on premises
  • Provide high availability and disaster recovery
  • Use data in a growing variety of apps, analytics, and algorithms
  • Ensure data privacy and security
  • Archive and destroy data in accordance with retention schedules and compliance requirements

Data Management System

A data management strategy usually handles the activity of administrators and users, the capacity of data management technology, demands of regulatory obligations and the needs of organization to get value from its data.

Present day organizations require a data management systems that provides them with a better way to manage data across a unified data tier. The systems are built on data management platforms and could include data lakes, warehouses, data analytics, databases and big data management systems.

All of these components work together as a data utility for delivery of data management capabilities that are useful for its applications, analytics and algorithms that apply data from the apps. There are tools that assist database administrators automate most of their traditional management tasks, manual intervention is still needed owing to the size and complexity of most database deployments. Minimizing the necessity of manual data management is an objective of autonomous databases.

Organizations and enterprises are making use of data more than ever before to inform business decisions and gain greater insights into consumer behavior, opportunities and trends for creation of satisfactory customer experience.

To begin to comprehend the vast quantities of data that organizations are gathering, analyzing and storing today, they turn to data management solutions and platforms. Data management solutions make processing, validation and other important functions simpler and less time – intensive.

Data Management Platforms

The best data management platforms permit organizations to leverage data from all the sources, in real – time, to give allowance for effective engagement with customers, and for enhanced customer lifetime value. Data is being created and consumed in unpresented rates.


Some firms are good at collection of fata but are not able to make sense of it.Data management and analytics of the raw data is where real value can be obtained. Organizations can move past raw data collection by using efficient systems of data processing, storage and validation, as well as efficient analysis strategies.

Another challenge is when firms categorize data and then go ahead to organize it without first taking into consideration the answers they seek from the data. Every step of the process must lead to the acquisition of the right data and analyzing it in order to get the actionable intelligence for making it data – driven business decisions.

In hindsight, data management best practices result in better analytics that repackage it into visualizations that are more useful for businesses. For further information on data management visit our site

Business Digital Technology

The Process of Web Hosting

Organizations or individuals who have created a webpage or a website require the service of posting the created content on the internet for accessibility to the public. Most organizations tend to seek these services because, the level of training and cost of equipment does not suit them to host their own websites.

Finding a budgetable, dependable, fast and supportive host provider is an integral part of the web hosting process. Below are some of the key elements that are integral in web-hosting.

 Create a Website

There has to be a website to host on a server which may be created using several paths depending on the knowledge one has. Most platforms have an easy step by step guide to create a website with or without the technical background. A client may also create a website with the help of professionals in the platform.

Choose a Dependable Web Hosting Partner

A good web hosting partner should cater for a client’s particular needs. Majority of web hosting partners available have features that are similar to each other. Testing and consultation with professionals is therefore key before the final selection.

Choosing a website hosting service requires several considerations such as the page loading speed, uptime, bandwidth, hosting time, storage and the domain privacy.

Domain Registration

Registering a domain name will require selection of a desired extension from the standard domain registrars. The unique domain name gives a client an official address on the World Wide Web. It comes with a registration fee payable once a year which also varies depending on the web host company you choose.

Hosting Service

Renting a server space is a monthly or an annual venture that varies with the client’s financial state. Clients are required to select a hosting partner with server space where they host their files at a fee. There are highly recommended host providers.

Choose a Hosting Plan

A hosting plan is primarily based on the client assessing the most suitable plan tier. While cloud hosting plan tiers are based on the amount of storage space available per tier and Random Access Memory (RAM), Virtual Private Server hosting tier (VPN) has all websites operating autonomously on a formidable server separated virtually.

Dedicate hosting is a pricey plan tier that has a personalized, secure and a fast server used by organizations with high-traffic websites. Shared host plan tiers requires sharing the cost of operation with other website owners separated by log in credentials.

Uploading the Website onto the Server

This is done using the File Transfer Protocol where files are moved into the host server. Most web-designer programs like Dreamweaver and the Internet Explorer have the FTP capabilities in-built.

Some examples of hosting companies include: Bluehost, Dreamhost GoDaddy, Namecheap and Hostgator. Free hosting is an easy process for try-outs which may not necessarily be useful to clients seeking a professional website.

To sum it up, it is much easier to host a website with the current step by step process provided depending on the most suitable service provider. In case you are looking for web hosting services , Premar Systems Limited should be your first stop.

Business Digital Technology

What You Need To Know About Bulk Messaging Services

The bulk  SMS service is an integral part of the communication process. This two-way communication means has made it easier to pass personalized information to a large number of potential customers within a short time all at once. Promotional services for organizations is one of the few uses of bulk SMS.

Communication platform

While mobile phones have become the most commonly means of communication, organizations have found a niche with bulk SMS for mobile marketing. Bulk SMSes have been used to convey advertising messages, news updates, weather, and stock exchange to name a few. The possibilities of informing targeted audiences globally is limitless and rewarding.


As a form of advertisement, a great number of customers receive these bulk SMSes directly. This has made it very economical for businesses who spend less for quick and efficient results.


Customers are more at ease while using their handsets to perform daily tasks from reminders to online shopping. Bulk Messaging is a strategy that has been used by businesses for marketing purposes due to its availability and ease of viewing messages. There is a high guarantee that messages sent will be read.


The Bulk Messaging can be a pre-installed application in mobile phones around the world. This application has been in effect for nearly two decades. The reliability of its operation makes it the most effective means for communication.

Opting-out option

Organizations seeking to maintain their current customers and lure new ones, keep their bulk messages varied. Composing easily understandable texts that are concise and direct to the point preserves the provider-customer relationship. Customers have the option to opt out by using key words at their convenience.

Permission based marketing

Marketing is only effective when the consumer grants permission to be pitched. In conjunction with the thousands of messages sent to consumers, there is a higher response rate from consumers and improved results.


Bulk SMSes has a variety of options with the resolve of appealing to consumers. Personalizing messages by including customer’s names or sending automatic birthday texts plays a huge role in retaining customers.


Bulk SMSes are sent to consumers within a set time frame. This increases the chances of being read by potential customers due to the effective timing of most working population.

Bulk SMSes used by organizations have to follow some few steps for a fruitful mobile marketing campaign. They include :

1.Correctly handpicking the Bulk SMS application to use.

2.Selection of contacts from the database.

3.Customization of text messages and particular recipients.

4.Programming the most effective time and date for conveying the SMS

5.Distinction of the contact database with reference to age, location, place of work or gender.

6.Updating and monitoring the process.

To sum it up, bulk messaging is a growing advertisement platform that is yet to fulfill its potential if it hasn’t already. Limitless benefits are bound to be generated from bulk SMSes. Premar Systems Ltd ( ) is your go – to service provider as far as Bulk Messaging systems are concerned.

Business Digital Opinion

What You Need To Know About MPESA Integration

The MPESA Application Programming Interface ( API ) offers integration capabilities that development partners can take advantage of to create an excellent MPESA payment  journey for the industry they serve. The disbursement covered include Business to Customers ( B2C ) and the service payment covered includes Customer to Business ( C2B) and Business to Business to Business ).  These features are available and allow third party applications to easily plug into MPESA.

The API provides an open interface over standard protocols through web services. Developers now have the capacity to directly hook to the core MPESA and get creative with the system.

Let’s look at some of the payment use cases of MPESA API.

Automated Payment Receipting Processing

There are different scenarios that require customers to pay and have their payment processed instantly. Before G2 ( 2nd Generation Platform) , these payments were done using Instant Payment Notifications ( IPN ). IPN is only restricted to notification processing. Payment processing can be used for utility bills and e – commerce.

In this new system , notifications have been improved with an extra layer that provide an optional payment validation step for Paybill. This permits the payment recipient to confirm whether they accept or reject the incoming payment. This development is informed by the alarming numbers of customers would send payments to the right Paybill numbers but enter the wrong account number. This case usually presents a challenge where the moves from the customer MPESA account but the service payment is not processed and they will be required to follow up. The nightmare of massive reversal requests by merchants ensue. Validation API handles this effectively by allowing the recipient to okay payment parameters such as account , amount  and sender and thereafter the payment processing is guaranteed.

Automated Payment Disbursements

Systems that have receipt processing also need an outward payment processing. This could include merchant MPESA payments or salary disbursements. This feature is enabled through a web portal for business to customer ( B2C) with capacity limitations making it problematic for large disbursements. Developers cut off this manual process of generating payments file , by putting it in the right format and doing the uploading via the web potal. The payment is then approved by a different user, seamlessly.

Automated Payment Reversal

There is an internal reversal process adapted by merchants when customer service payments are done erroneously.Secure payment reversal automation is supported by G2. The implementation of this process is fully dependent upon the service journey and the controls that are needed at the recipient’s business.

There is no limitation for our Premar Systems development team on the vast opportunities that are presented by the open interfaces. The revolution of machine to machine payments has been phenomenal with these use cases.

Business Digital Opinion Technology

What You Need To Know About Market Research

Market research is deemed as a method of assessing the practical nature of a recently-launched product or a service via research carried out on potential consumers.

It assists organizations in making enlightened decisions once they determine their target market by collection and recording of opinions.

Market research may be carried out using two distinctive methods.

  • Primary methods
  • Secondary methods.

Primary Methods

They are employed by organizations where they get in touch with the end consumer or decide to hire another party to collect the said data.

Secondary Methods

The mainly used ones include; educational sources, commercial sources and public sources, e.g. libraries.

A brief overview of the primary methods is as follows:


With a broad target audience, surveys carried out using forthright questionnaires give more consistent results on product development. These could take the form of in the form of online, telephone, mail or person-to-person surveys.

Focus Groups

It involves a group with few individuals who reply to online surveys sent to them, whereby, information is gathered without any interaction with the members of the unit by the moderator. The researcher leads a discussion using pre-determined questions on impartial grounds. Several groups participate in obtaining non-biased results.

One-On-One Interviews

There is an interaction between the researcher and the respondents since the researcher has to ask questions which are then answered and recorded. The researcher can determine attitudes towards the product as well as invoke issues related to the service or product.


When a researcher observes the behaviour pattern of consumers, it is possible to determine their frequency of use as well as their shopping patterns in stores and at homes. This gives an accurate reading on the use and development of a product or service

Field Trials

This is when a researcher places a new product in stores and observes the response by the consumer. Using this, they determine what to modify in terms of prices or branding and packaging.

Essential Steps for Conducting Market Research

Defining Your Objective

This is a critical step in understanding the way forward for any business or organization. Clearly defining and setting targets elaborates on what needs to be informed by the market research.

Determining Your Research Design

Here the researcher will first decide which method of market research they will use, where they will conduct their research. It will also be the step to determine which sample and depending on the type of data, it is easy to choose a research instrument.

Designing and Preparing Your Research Instrument

This step involves designing and testing your research tool. It is necessary to catch potential problems before they emerge and provide solutions.

Sampling, collecting and analyzing your data by administering questionnaires and conducting interviews. Determining trends within your data helps formulate a decision.

Visualize Your Data and Communicate Results

This is by presenting your findings to an audience whereby, you address the objectives clearly and include recommendations to the problem. A good visual representation of your findings sets you apart from other market researchers.


Information obtained from market research forms a basis of many decisions within a business organization. Visit for more details of market research. 

Business Digital Opinion Technology

Features That Make An App Outstanding

There are so many app features. There are those that make your mobile great thereby skyrocketing your business. This will in turn increase customer loyalty. Great features are those that solve user problems, elevate relevant content and provide users with a logical path for easier navigation.

Those features include:

Great User Interface

The way your app looks and operates is very important for its success. The app’s first impression matters. Users are likely to get more interested in an app that can be easily operated from a mobile device with any screen size.

Fast Loading Time

A winning app will take little time to load. It will also be high performing and consistent. Users are more likely to disregard an app that constantly freezes and takes too long to load.

Social Media Integration

An app with social media integration provides it with more exposure and referrals. The capacity to social share boosts its usage.

Mobile Payment

An outstanding app should have an easy – to – use a payment system that permits the users to make fast and simple transactions. The integrated payment services could be Google Wallet, Apple Pay, MPESA and PayPal.


Your app users need access to all the support or the help you need. This could be by way of FAQs, Live Chats, Support Emails, and automated customer service.

Offline Features

A good app should have features that do not require an internet connection to have a positive user experience.


The security feature in apps is very important. Users need to acknowledge that their information is safe. This feature is very important.


The geolocation functionality can be used to expand the app’s functionality and increase its relevance. Location can assist users to know the direction of one’s business.

Feedback System

Provide users with questions, comments, and resolutions to concerns. Having a feedback mechanism within the app is a win-win for users. They will also appreciate that their opinions and problems are being taken seriously.


Give the users the option to customize various settings, layouts, and features to their own preferences. This will make their user experience enjoyable to them.


A good app is short and succinct. The simpler it is, the better. One ought to get rid of the feature that unnecessarily disrupts the streamlining functionality. One needs the users to engage in the app’s core experience and follow it through with minimal or no irrelevant functions.


A good app should not have bugs, lag, unexpected crashes, and generally unfriendly user experience. One should run tests frequently to ensure it is highly reliable.


When pricing the in-app features it is very important to have the end-user in mind. You should have the capacity to make a profit while still making them affordable. Premium features should be priced reasonably.

Adaptability to user needs

A good app should constantly have new updates and keep the users satisfied. It should introduce new features, fix bugs and streamlines operations with each update.


Plan your mobile app so that it encompasses as many of the above characteristics as possible. This will be your formula for success, and your ticket to a great mobile app that truly skyrockets your business. And that’s what you get at .

Business Digital Opinion Technology

Features That Make A Website Outstanding


In web design, a good website is about making it easy for visitors to find the information they need quickly and easily. Therefore, the following simple recommendations make your website more appealing for customers and improves the chances of success online.

Mobile Compatibility

Since a lot of people nowadays use their mobile phones to access the internet, it is necessary to create a mobile optimized website.                                                                                                                               

Well Planned Information Architecture

Good organization and presentation on your website is vital for good usability. One should plan their website sections and categories carefully and present the information in a way that it is easy for users to find.                                                                                                                           

Good Error Handling

 Correct error handling at a code level ensures that the website is robust and free from bugs. Displaying the right error message improves user experience and overall usability.                                                 


They should be well thought out. Using contrasting colors for the text and background will make reading easier on the eye.  


 Good navigation is an important aspect of usability and can be achieved by limiting the number of menu items. A drop-down menu or sub-navigation may work in a website with many sections and pages.                                                                                                                                                                                                     

Browser Consistency

A good website should appear and behave consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Opera etc.

Accessibility to all users

An outstanding website is available to all including the blind, disabled or the elderly. These users use screen-readers to access the internet and your website could apply these web design techniques to capture large audiences.                                                                                            


The website must adapt to changing demands and perceptions and leverage new technologies to remain secure and competitive.  

Media Support

A website could include images, audio & video and other types of media apart from straight forward text for better user friendliness and presentation.  

Quality Content

This feature will grow your traffic volumes because of creating great content and building a strong network of relationships with valuable influencers.  

Good Security

 An outstanding website should stick to security best practices to reduce the likelihood of falling prey to spyware, viruses, trojans etc. 

 Bonus Features

A website should aim at being great, not just good but one that harnesses cutting-edge technology to deliver a world class performance.   


An outstanding website makes clear what a visitor can expect and meet those expectations precisely.                                                                                                                                                                                                         

Load Time

Tips to make page load times more effective include optimizing image sizes, combining code and compress HTML, CSS, JavaScript to speed up load time. 

                                                                                                                                                                                        Well-Formatted Content That Is Easy to Scan

Since the average internet user skims through the content on a webpage, Correct use of headings, sub-headings, paragraphs, bullets or list help to break up text.    

In conclusion, a website usability plays a vital role in the success of a website as it provides a seamless experience for visitors and sets the website apart from the rest. The above principles of effective web design help your website to be more engaging, useful and memorable for visitors.                                     

Business Digital Technology

Process Of Developing an App

Every day, thousands of mobile apps are published to the Google Play and Apple App Stores. Some of these mobile apps are games, social networks and e-commerce apps. All of these apps are professionally built and follow a similar mobile app development process as outlined below:


If you don’t have one, the best approach is to train yourself to think of things in terms of problems and potential solutions. Then think and try to understand why this problem exists and think why nobody else has made an app to solve this problem previously. Thus, talk to others about this problem and begin to evaluate how a mobile application could solve the problem.


Identify your competition and look for the gaps in the market and tailor your app to meet these needs. Then consider at what point you begin monetizing your app. For marketing, understand what your market budget and approach will be. Then define the app’s road map by understanding what your app may be one day and what it needs to succeed this is called your Minimum Viable Product (MVP).

User Experience Design – Information Architecture

This is achieved through creating wire frames and assigning each functions and data. Then, consider each of the things you want your users to be able to do and see how many clicks are needed to complete that action. Use click- through models to test wire frames and workflows. Then follows user- interface design whose output is a set of colors, fonts, and widgets (buttons, forms, labels) that will be drawn from in design of your app. Replace the grey scale elements with elements from your style guide, and return to your click- through model application and test your app again.

High Level Technical Design

Apps built with the approach of front -end development are written separately for each mobile platform and code cannot be reused, and back end (Web API &Server). The server is much responsible for much of your app’s performance.

Development & Iteration

 Mobile app development is an iterative process. Sprints is when you break up the development work into smaller milestones and build your app in a series of cycles, each including planning, development, testing and review.


Extended review is done through; focus groups who have never seen the app before and also through Beta testing which involve getting a group of testers to use your app in real world.

After reviews, have a final development sprint to address newly discovered Issues.


It happens in two ways. The first involves deploying your web server into a production environment that is scalable. The second is deploying your app to the Google Play Store or Apple App Store.


Monitoring is essential to understand what sorts of updates are needed. Things you should be monitoring include crashes, analytics, performance and App store ratings and reviews.

Further Iterations and Improvement

 Use the information from your users in the review platform and repeat parts of this mobile app development process to improve your app.

The mobile app development process might seem overwhelming and involved as there are a lot of steps and difficult decision making is required along the way. But it is a rewarding process and also quite lucrative.

Business Digital Technology

Why Your Company Should Have An App

The mobile applications industry has been flourishing since people nowadays are interested in applications for communication, games, business, food, sports, lifestyle etc.

A while ago mobile apps were for large corporations and businesses but today even small companies are serving clients better using mobile applications. Thus, bringing greater returns on investments.

Therefore, the following are the reasons why your company should have a mobile application :

Increasing Visibility to Clients at All Times

The fact that people these days spend more time on phone than on PCs is great for business if your company has an app. This means that your business will be exposed to the eyes of many people. Your image, name, logo needs to be seen as one scrolls, unlocks, or do whatever while on the go.

Marketing More Directly

Mobile applications brings a lot of information to you about your clients, eg) demographics, geographic locations etc. therefore you can give a lot of information to your clients. Through news feeds, product specifications, new features, prizes etc. Since you know the preferences of certain customers. The advantage is that you are marketing more directly

Building brand recognition

Whether your company is new or rebranding, you can enhance its recognition using a mobile application. Creating an app with likeable features is better and will impress people more than putting up a billboard.

Increasing Customer Engagement

Clients need a way to reach a product or services they are interested in. If you are unreachable, you might run the risk of losing customers. A mobile app therefore comes in handy in enabling this reach. People are now glued to their phones, and are interested in valuable products and services. With many outlets offering the same products, a mobile app can nudge clients to your store.

Standing out from the crowd

A mobile app sets your company apart. Therefore, companies should take advantage of this effective communication and marketing tool while it is still rare, such that by the time your competitors are realizing its importance, your company will have grabbed most of the market share.

Increasing customer loyalty

Customer loyalty is when people come back to your office or store for a second time. It can be achieved when you constantly remind people about your existence and the products or services you sell. The fact that a mobile app is closest to a person means increased recognition and loyalty.

Turning Your App Into A Social Platform

People normally get interested in what their friends are saying. Thus, incorporate this idea in your marketing strategy such that people see your brand while they catch up with their friends. For example, the approach of logging in to the app via Twitter and Facebook.

Most People are on Mobile

Currently, the number of mobile users have surpassed the number of desktop users. Therefore, do not limit your presence by a website because people may purchase and don’t come back but a mobile app increases loyalty.

Complements a Website

A mobile app complements the capabilities of a website as it has a two- way communication and boosts loyalty.

Business Digital Opinion Technology

Software is not the Future

Repeatedly, technologically illiterate legislators urge entrepreneurs to make an app or “a blockchain” or use AI to solve “Africa’s problems”. Yes, the possibilities of tech are exciting. But the average Joe may wait a long time to reap the benefits.

Everyone is excited about the possibilities of AI. Villages in Africa are marveling at phones which seem to learn the commonly typed words. Phones that then correctly predict the next word every other time, in their mother-tongue! And in towns and cities, you can catch many investors’ attention by randomly mentioning blockchain in your pitch!

The Challenge

But there are villages I have visited in Kenya, Uganda, and Rwanda that are too far behind. Being there is like walking into a ’90s Africa. And a ’90s Africa was indeed a very dark continent for those who may not know! People in such villages are struggling with very basic needs: food, shelter, security, human rights, dignity, etc. Most of them do not own a phone let alone a smartphone. Those who own a phone do not necessarily know how to use it beyond receiving a call.

To most of the people, no app, website, or fancy software is going to directly impact their lives. Yet the task forces and innovators assigned to solving their problems all seem to think around software. This is why we have an Android app to fight FGM; a USSD app to give girls in remote areas sanitary towels; another USSD app to fight illiteracy in Africa. In theory, these are great but in practice, it is a different story.

In the end, we are exacerbating some of the problems we are trying to solve. For example, we are empowering the urban youth with a host of tools which the villager simply cannot use. Whether for lack of electricity or necessary hardware, the effect is the same. The urban youth can accomplish things quicker, access better service, and move ahead much faster. This increases the imbalance we are trying to eliminate.

The Future as I See It

The only way to truly make the world a global village is to make every village global. To do that we should first ensure that the tiniest, remotest village is accessible. Then, whatever it has to offer should be availed online regardless of whether someone has to travel there to use it.

From the foregoing, it is obvious that there is a lot of infrastructural work to be done before software is useful to a villager. This represents a different challenge that only a few people like BRCK have taken up. It means we need to innovate around hardware. In a nutshell, before we reason about how software can think for itself we should first reason about how hardware can power itself.

This is one of the reasons I believe that software by itself is not going to cut it in Africa. The problems are too complex and the costs of solving them too high. Therefore, we have to jump the curve and move straight into IoT using alternative sources of energies. Otherwise, if Africa plays catch up with the developed world, it never will catch up. We are always gonna have last century’s technology and the second rate tech that China cannot sell to the U.S.A.

Final Word

All in all, companies like BRCK have shown that there is hope. When we are able to give a kid in a remote village self-powered web access, we move a step closer to solving some of their problems. And this also opens avenues for using the otherwise useless software we bashed earlier. In the end, simply changing the priority of what is being innovated around creates amazing new opportunities and value from existing technology.